About That $10 Swimsuit...

July 17, 2017

About That $10 Swimsuit...

A few weeks ago, I was walking by one of the big fast fashion stores and saw a bikini for $10. A few years ago, I wouldn’t have thought twice about that price tag. But this time, I stopped and snapped a photo to remind myself to share why it’s mind-blowing that a bikini now costs less than a sandwich.

Let’s break it down quickly. This company makes money on that $10 suit! Here’s what goes into the making of each swimsuit:  

  • Fabric
  • Thread
  • Elastic
  • Markers (guides to cut the fabric that are created for each production run)
  • Cutting the fabric
  • Labels
  • Sewing
  • Quality checks
  • Packaging
  • Shipping
  • Import duties and taxes
  • Labor involved in each of these steps 

That means that after adding all of those costs, they still have enough margin for a $10 price tag to make financial sense. I’m not even taking into consideration the cost of developing the garment or any of the overhead involved in running a retail store - only what goes into the swimsuit itself.

Sure, this fast fashion brand’s massive size means that they operate on higher volume and benefit from economies of scale. But if you think about where the majority of their cost advantage is, it’s from labor. There’s a major disconnect if people get up in arms about terrible working conditions and cheap labor, yet want their clothing to be cheap. 

Hopefully this provides some food for thought. This doesn’t mean that I don’t still shop fast fashion brands - I do. But now that I understand all that goes into making garments and the waste that the apparel industry produces, I’m much more conscious of where my clothes come from and try to support more local designers.


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Size Guide

These size ranges are meant as a guide. Our styles allow for some crossover in sizing to allow for the fact that everyone is a different shape with different proportions.

Use our fit notes that accompany each product page as a guide and if you still have any questions, send us a note at hello@segaraswim.com and we’ll be happy to help.

HOW TO MEASURE  

 

TOPS

All measurements are in inches. If you fall in between sizes, we recommend going up in size. 

 

BUST

CUP

31-32

33-34

35-36

37-38

AA, A, B

XS

S

M

L

C

XS/S

S/M

M/L

L

D, DD

S

M

L

 


BOTTOMS

All measurements are in inches. Our bottoms hit at the hip so the hip measurement is a more accurate indicator of your size. We include waist/pant size as a reference since we know that not all of us know our hip measurements.

 

XS

S

M

L

WAIST / PANT

23-25

26-27

28-29

30-32

HIP

33-35

36-37

38-39

40-42

 

ONE PIECES

All measurements are in inches. Sizing for the one piece aligns with our separates. Because our one piece is backless, your waist and hip measurements will better help you determine your size.

 

XS

S

M

L

BUST

31-32

33-34

35-36

37-38

WAIST / PANT

23-25

26-27

28-29

30-32

HIP

33-35

36-37

38-39

40-42