February 21, 2017

Eva here! I'm the owner and designer of SEGARA SWIM. A year ago I wouldn't have imagined that I'd be sitting in a coffee shop to write this debut blog post. A year ago, I had just started going to a shared sewing space after work to sew, where I spent hours learning how to wrangle industrial sewing machines, slippery spandex fabric, and dearly hoping that I didn't have to change the thread color on the very complex overlock machine.

Going from the safe cage of the familiar in the tech startup world to launching a new brand in the ultra competitive swimwear world has been a life experience that I realize will be memorable no matter what happens. I went from days in meetings in cold conference rooms to having to deal with the sometimes very random aspects of a business. I've conducted swimsuit fittings out of my car trunk and for a photo shoot recently I found myself hurling massive palms into my bathtub to rinse off dirt and remove thorns. Did you even know that palms have thorns?

SEGARA SWIM launches for pre-orders today with two timeless mix and match bikini styles. For those of you who follow along on Instagram, you may notice that I've shared additional styles that aren't currently available to purchase. Starting an swimwear company is no light financial endeavor, so I hope that after we gain some traction that we can continue to release additional styles. Stay tuned...



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